From Launch to Insight. From Insight to Impact.
What We Do
About Us
We provide curated, monthly insights into the dynamic world of beauty and personal care across Southeast Asia.
Our reports track the latest product launches and highlight emerging product trends, helping brands, marketers and product developers stay informed and inspired in one of the world’s fastest-growing beauty and personal care markets.
Client-Centric Approach
YOUR MONTHLY GUIDE TO NEW BEAUTY & PERSONAL CARE PRODUCT LAUNCHES AND TREND INSIGHTS IN SOUTHEAST ASIA.
Southeast Asia is one of the fastest-growing beauty and personal care markets in the world with increasing number of products launches every year.
Keeping track of what’s new can be overwhelming. Despite this rapid momentum, there is no single platform dedicated to showcasing new product launches across the region.
Our Story
With constant stream of new product launches and information scattered across multiple sources, tracking what’s new and relevant is time-consuming and resource-intensive. It requires substantial effort to gather, organise and analyse effectively.
Recognising these challenges led to the creation of a single, reliable resource for tracking beauty and personal care product launches throughout Southeast Asia.
This idea becomes the foundation of our service: a monthly guide that cuts through the noise and delivers valuable insights to help brands and professionals stay ahead.
Hi, I am Hera, the founder of Personal Care Diary.
I have worked in the fragrance industry for more than 11 years, focusing on product tracking, trend analysis and category insight generation, supporting teams and clients in identifying opportunities and inspiring product direction.
During my corporate career, I tracked new product launches, analysed market movements, identified emerging trends and translated insights into practical opportunities and strategies. I also created and developed ideas and concepts to support clients in new product development, handled cross-category projects and collaborated with multiple departments and across business functions.